How Australia Got It’s Mojo
“How Australia Got Its Mojo” is a one hour documentary about two of Australia’s greatest admen – Alan ‘Mo’ Morris and Allan ‘Jo’ Johnston – the creatives behind the legendary ‘Mojo’ advertising agency.
Duration: 1 x 60 min
Australia – ABC
Producer – SARAH DOUGLAS
Written by – ANDREW FARRELL
Directed by – ANDREW FARRELL
It’s the story of how two unpretentious geniuses re-wrote the rule book in advertising. Whether it was selling Tooheys Draught Beer or Meadow Lea Margarine, or Australia itself with Paul Hogan putting “another shrimp on the barbie”. They had a hit parade of jingles and ads that did much more than sell products, they changed the way we thought about ourselves, and helped take a new Australian identity to the world.
Mo & Jo were the Lennon & McCartney of Australian advertising, a generation of Australians sang along to hit ads from “How do you feel?” to “You oughta be congratulated” to the iconic World Series Cricket anthem that became a #1 single – “C’mon Aussie C’mon ”.